When it came to setting the wheels in motion to redesign our website it only took six words. Those six words didn’t just impact the next two years of my professional career, they changed everything about our marketing and brand strategy at Youngstown State University. At the eduWeb conference in Boston this year, I’ll talk about those six words. I’ll talk about how to successfully redesign a website from scratch, and use what you learn during that process to change your brand, and think rethink everything you thought you knew about your audiences. Six simple words.
Tuesday – 2:15-3 pm
Web/Mobile Design & Strategy Track: A Behind-the-Scenes Look at a Real-World Redesign
Ross Morrone, Director of Marketing – Youngstown State University
Jennie Salamoun, User Experience Architect – NewCity
America South Ballroom, 4th Floor