I’m backing Instagram as one of those platforms that is going to have longevity to it because of their ability to adapt to the wants of users on other social media platforms. They took all the good from Twitter, Snapchat and even Facebook – their parent company – and turned it into one platform that really does it all. In this podcast, I play the role of a personal brand (including a personal fashion brand) and the steps I would take to market myself on Instagram. How to get started, content ideas and why engagement is important. I think it’s a great platform for personal branding, but it takes a lot of hard work and planning. Listen up, and get started building your personal brand!