What the hell is a millennial anyway? Well, it’s a generation of people defined by their birth year that spans over 30 years. If you are asking me, I’m going to tell you, don’t waste your time marketing to generations. We build branding, marketing and advertising campaigns around the idea of personas that are unique to our customers, not what year they were born. In this episode, I discuss how to break free of that marketing millennial mindset, and market to people that want to buy your product.