For some of my listeners, sales don’t happen all year. Some sales occur around holiday seasons, or even just seasons (fall, winter, spring, summer). In this podcast, I talk about using digital marketing programs and some marketing strategy to build a comprehensive brand, marketing and advertising campaign around your business. This will ensure that when your customers are ready to purchase from you, they have working knowledge of your brand because of your marketing. I dive into some of favorite programs such as Adroll, Google Adwords and Facebook to build these sales funnels, and explain why they each have their own place.