A marketers job is never finished, and neither is the amount of reports we have to provide for executives, clients and anyone else wondering what it is we do every day. In this episode, I discuss how to create marketing reports for executives. I focus on 3 main areas: social media data, organic versus paid and what I can do better. Although the last area may seem like marketing suicide, it’s important to benchmark what could be done to improve what it is that we do. Also, with social media always growing, change is part of strategy. My key to it all – reverse engineer your data.