I read article on Entrepreneur.com that talked about some statistics about the challenges faced by franchise, and I decided that this not only relates to them, but also to small businesses. In this podcast, I review those challenges. It covers everything from budget, content marketing, time, pay per click and brand reputation management. I discuss these, and the the digital marketing strategies that those businesses can implement to help address those issues. It’s a longer episode, but I had a lot of ground to cover.