How Your Business Can Avoid Social Media Exhaust

How Your Business Can Avoid Social Media Exhaust

The hardest thing about social media for a business is keeping up. Having a strategy that keeps up with the demands of your social media audience, and the platform itself, can be tiring on your creative team. In this podcast, I discuss some ideas behind social media channels, including Snapchat, Twitter, Facebook and Instagram, that can help you keep up with the demand of posting. Also I give insight as to how to decide when to walk away from a…

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How to Build a Brand Strategy on Facebook

How to Build a Brand Strategy on Facebook

Facebook can be a great asset to your overall brand strategy. In this podcast, I talk about using Facebook and a content strategy to build your brand. Doing so, will create a connection between you and your audience that encourages them to be brand ambassadors for your products and services. Consistency, content calendaring, media, repeat – all add to your Facebook strategy.

How to Market Yourself

How to Market Yourself

Do you know how to market yourself? It’s not always the easiest to understand how to market yourself when it comes to telling your story to potential clients. In this episode, I talk about the strategy behind marketing yourself, including some ideas for promoting your ability on different social media channels, websites and through email. I also talk about understanding that your ability and passion for what it is that you do is more valuable that the actual experience on…

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Why You Should Ditch Your Tagline

Why You Should Ditch Your Tagline

What does a tagline mean to your business? Does it define your products, service or customer care? If it doesn’t, then why have it? In this episode, I discuss both sides of the argument to ditch your tagline, and give some ideas on why it’s not as important as every marketer makes it out to be. The long story short, you don’t have to be defined by a few words strung together!

5 Questions to Ask Your Digital Marketing Consultant Before You Fire Them

5 Questions to Ask Your Digital Marketing Consultant Before You Fire Them

How will you be individually targeting my audiences? This question should really lead to a conversation about your audiences. It is just as much your responsibility as it is your digital marketing consultants to help define your target audiences. Think products, buying habits, income levels, gender, age – this list is long. Build user persona’s based on the type of users that buy from you. If you have analytics tied to your website or your eCommerce platform, it shouldn’t be…

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