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Six Words That Changed Everything

Six Words That Changed Everything

When it came to setting the wheels in motion to redesign our website it only took six words. Those six words didn’t just impact the next two years of my professional career, they changed everything about our marketing and brand strategy at Youngstown State University. At the eduWeb conference in Boston this year, I’ll talk about those six words. I’ll talk about how to successfully redesign a website from scratch, and use what you learn during that process to change…

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5 Questions to Ask Your Digital Marketing Consultant Before You Fire Them

5 Questions to Ask Your Digital Marketing Consultant Before You Fire Them

How will you be individually targeting my audiences? This question should really lead to a conversation about your audiences. It is just as much your responsibility as it is your digital marketing consultants to help define your target audiences. Think products, buying habits, income levels, gender, age – this list is long. Build user persona’s based on the type of users that buy from you. If you have analytics tied to your website or your eCommerce platform, it shouldn’t be…

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The Best Apps for Marketers – Daily Marketing Tips Week #8

The Best Apps for Marketers – Daily Marketing Tips Week #8

Best Marketing Apps for Marketers – Google Suite – DMT#43 If you are in marketing, you have to be touching a Google product. AdWords, AdSense, Analytics, Data Studio or even webmaster told, something. The good news is Google is keeping up with their desktop platform updates by also updating their mobile apps. In today’s daily tip, I talk about the best marketing apps for Marketers and the Google suite. Best Organization Apps for Marketers – Evernote and Any.do – DMT#42…

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Redesigning Your Business Website – Daily Marketing Podcast Week #7

Redesigning Your Business Website – Daily Marketing Podcast Week #7

Redesigning Your Business Website – How Much Should it Cost – DMT#38 The number one question I get from businesses that are redesigning their website is how much should it cost. It’s not a one size fits all process, which means neither is the cost to redesign. In today’s This is Marketing Daily tip, I talk about coat variations depending on what type of site you have, and how to plan for it ahead of time. Redesigning Your Business Website…

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Social Media Marketing Podcasts – Week #7

Social Media Marketing Podcasts – Week #7

Social Media Marketing – How to Deal with Negative Feedback – DMT#33 Negative feedback happens, but how you deal with it can turn a negative into a positive. In today’s Daily Marketing Tip from This is Marketing, I talk about when to respond, and when to delete. Doing this right, can lead to a positive resolution, and complete customer satisfaction. Social Media Strategy – The Cadence of Content – DMT#32 Creating content takes a lot more time than just construction…

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