How to Conference

How to Conference

We’ve all been to conferences, but have you gone to a conference and actually walked away with the most value that you believe that you could have? I have, and in this podcast, I give some tips that I think will make the next conference you attend the most valuable one that you have ever been at. It’s not rocket science, it’s just being yourself and bring a good person, plus some other stuff.

Listen to the Nice Guys on Business Podcast This Week to Hear Me!

Listen to the Nice Guys on Business Podcast This Week to Hear Me!

I had the opportunity to guest on the Nice Guys on Business Podcast and today I am asking you to go subscribe to them to hear me. Not because it was a good interview, but because it was a great interview. 80,000 listeners can’t be wrong, and at that level, it makes the Nice Guys a legit podcast. I want to thank Doug for having me on, but I also think that as you look through their 400 some catalog,…

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How to Market Yourself on Instagram

How to Market Yourself on Instagram

I’m backing Instagram as one of those platforms that is going to have longevity to it because of their ability to adapt to the wants of users on other social media platforms. They took all the good from Twitter, Snapchat and even Facebook – their parent company – and turned it into one platform that really does it all. In this podcast, I play the role of a personal brand (including a personal fashion brand) and the steps I would…

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Six Words That Changed Everything

Six Words That Changed Everything

When it came to setting the wheels in motion to redesign our website it only took six words. Those six words didn’t just impact the next two years of my professional career, they changed everything about our marketing and brand strategy at Youngstown State University. At the eduWeb conference in Boston this year, I’ll talk about those six words. I’ll talk about how to successfully redesign a website from scratch, and use what you learn during that process to change…

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How to Market to Millennials

How to Market to Millennials

What the hell is a millennial anyway? Well, it’s a generation of people defined by their birth year that spans over 30 years. If you are asking me, I’m going to tell you, don’t waste your time marketing to generations. We build branding, marketing and advertising campaigns around the idea of personas that are unique to our customers, not what year they were born. In this episode, I discuss how to break free of that marketing millennial mindset, and market…

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