How to Market Yourself on Instagram

How to Market Yourself on Instagram

I’m backing Instagram as one of those platforms that is going to have longevity to it because of their ability to adapt to the wants of users on other social media platforms. They took all the good from Twitter, Snapchat and even Facebook – their parent company – and turned it into one platform that really does it all. In this podcast, I play the role of a personal brand (including a personal fashion brand) and the steps I would…

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Six Words That Changed Everything

Six Words That Changed Everything

When it came to setting the wheels in motion to redesign our website it only took six words. Those six words didn’t just impact the next two years of my professional career, they changed everything about our marketing and brand strategy at Youngstown State University. At the eduWeb conference in Boston this year, I’ll talk about those six words. I’ll talk about how to successfully redesign a website from scratch, and use what you learn during that process to change…

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How to Market to Millennials

How to Market to Millennials

What the hell is a millennial anyway? Well, it’s a generation of people defined by their birth year that spans over 30 years. If you are asking me, I’m going to tell you, don’t waste your time marketing to generations. We build branding, marketing and advertising campaigns around the idea of personas that are unique to our customers, not what year they were born. In this episode, I discuss how to break free of that marketing millennial mindset, and market…

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How Your Business Can Avoid Social Media Exhaust

How Your Business Can Avoid Social Media Exhaust

The hardest thing about social media for a business is keeping up. Having a strategy that keeps up with the demands of your social media audience, and the platform itself, can be tiring on your creative team. In this podcast, I discuss some ideas behind social media channels, including Snapchat, Twitter, Facebook and Instagram, that can help you keep up with the demand of posting. Also I give insight as to how to decide when to walk away from a…

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How to Build a Brand Strategy on Facebook

How to Build a Brand Strategy on Facebook

Facebook can be a great asset to your overall brand strategy. In this podcast, I talk about using Facebook and a content strategy to build your brand. Doing so, will create a connection between you and your audience that encourages them to be brand ambassadors for your products and services. Consistency, content calendaring, media, repeat – all add to your Facebook strategy.