Why You Should Ditch Your Tagline

Why You Should Ditch Your Tagline

What does a tagline mean to your business? Does it define your products, service or customer care? If it doesn’t, then why have it? In this episode, I discuss both sides of the argument to ditch your tagline, and give some ideas on why it’s not as important as every marketer makes it out to be. The long story short, you don’t have to be defined by a few words strung together!

5 Questions to Ask Your Digital Marketing Consultant Before You Fire Them

5 Questions to Ask Your Digital Marketing Consultant Before You Fire Them

How will you be individually targeting my audiences? This question should really lead to a conversation about your audiences. It is just as much your responsibility as it is your digital marketing consultants to help define your target audiences. Think products, buying habits, income levels, gender, age – this list is long. Build user persona’s based on the type of users that buy from you. If you have analytics tied to your website or your eCommerce platform, it shouldn’t be…

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How to Hire a Digital Marketing Consultant

How to Hire a Digital Marketing Consultant

I got a bit fired up in this episode because I’m sick of hearing from businesses that are getting taken to the bank by garbage digital marketing consultants and digital media companies. In this podcast, I talk about some tips for meeting with digital marketing consultants, questions to ask, sales pitches to avoid and knowing when to get up and walk. It’s a billion dollar industry, and I’d say a good chunk of the small businesses are paying for impressions…

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Your Digital Marketing Tech Stack

Your Digital Marketing Tech Stack

I read a great article from TechCrunch this week about the digital marketing tech stack that I wanted to share. The tech stack for marketers has a lot of moving parts to it. From team collaboration to building user personas, understanding how the tech stack can monitor and provide valuable insights is an extremely important function of it all. In this podcast, I discuss this stack from start to finish and detail some of the importance of each areas.

Rebranding Your Business

Rebranding Your Business

It’s it ever a good time to rebrand you business? I think so. In fact, I think for almost every business, there is always a good time to rebrand and freshen up the look and feel of how you represent yourself. In this episode, I talk about a few steps to take in the rebranding process. How to know what to keep, what to throw out. The step of identifying where you are going to move with your brand. Why…

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